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Google optimized for bad search results?

Google used to give the best search results. Now there are clear indications that Google search algorithm only works well for Google and associated stores!



Google earns about 99% of its money through clicks on sponsored links. Most of the money comes from clicks on the normal search result pages using Search on Google.com. For a high valued search combination, for example lcd tv, there are often 2 - 3 sponsored links at the top and about 10 AdWords sponsored links to the right.  Unfortunately, only a small minority, about 30%, all web searchers know when a link is advertisement!

Important facts:

1. If a user only clicks on the AdWords sponsored links Google earns a maximum of money. Up to $100 per click!
2. If all users only click on the search results, Google earns no money at all directly. Indirectly, Google may earn a little money through Adsense and similar programs.

3. As a default the Google search result page shows only 10 results minimizing the number of relevant result. The great majority, about 70%, of users do not go to page 2.

4. Google have an advanced search feature. However, this feature has not been improved for many years. For example, Google should have more options if the words searched for are in vicinity of each other.

5. Google has a new commercial service Google Checkout with about 100 participating stores. Their ambition is to have many 1000 stores connected. Today many of these prospective stores have internet sites spamming the Internet and Google. Do you think that Google would dare to do any significant changes in its page ranking algorithm that could decrease the recruitment to that and similar programs?

"Google Checkout helps you increase sales. And process them for free when you advertise with Google. Every online merchant has two goals: sell more and spend less. Google Checkout™ is a new way to process transactions that helps you achieve both. Checkout works with Google's search advertising program, AdWords, to increase your sales and minimize your expenses throughout the online sales and marketing process."

Google, and other search engines with sponsored links, have no incentive to present many excellent search results for commercially valuable keywords. It is very tempting for them to change the secret ranking algorithms, and related indexing system, so that the income from sponsored links and Checkout stores, is optimized not the search result for the user!

In summary, search engines should not be allowed to use sponsored links!

A few Interesting Links:

The Good Google

Google founders Brin and Page original views about advertising (1998):

"For example, a search engine could add a small factor to search results from "friendly" companies, and subtract a factor from results from competitors. This type of bias is very difficult to detect but could still have a significant effect on the market."

"In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want. This of course erodes the advertising supported business model of the existing search engines."

The Evil Google Many Advertising Billion Dollars Later

Google search PageRank excludes relevant Websites

"Sponsored links are targeted to a user's search and are thus extremely relevant; many users find that sponsored links often lead them to websites that contain the information for which they were searching."
Google (2006): What is Google's policy with regard to paid inclusion and advertising?

"Google has cursed the Internet in two ways… AdWords and “The more links the better”. The Internet is now filled with sites that do nothing but make money from “click farms” that burn real advertisers money, make spammers money, and also make Google money. Why does my site return at the top of all the other search engines besides Google? What do they know that Google doesn’t? Could it be that Google makes 98% of its revenue from paid ads?"
Google – Providing the Worst Results… on Purpose?

"Better the relevancy of the organic search results/sites, lower the revenues from paid listings."
The New Success Mantra for Search Engines - A perfect imbalance between editorial and paid listings

"We are consistently seeing results that are not relevant to users. What is Google doing? Well, this is Google's conspiracy, where Google has perhaps managed to find ways to boost its revenue stream. Google has been successful in attracting a large number of advertisers that has ultimately increased the revenue. A normal user like me will definitely click on those paid or sponsored links if he is dissatisfied with the results."
Google's conspiracy theory

Google Watch: Several interesting articles about Google problems

Google on a Slippery Slope

SearchViews: Thoughts on the Google Sponsored Links Change

Read also:

Google Search Critics: Google is broken by purpose!

Google: End of results penalty also called -950 penalty here to stay?

Google's Advanced Search by date is broken!

Google spams itself with eBay!


by Jim Olsson, Dr.
Published: Jan 28, 2007


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